Viva Ma

Director of Strategic Access, Public Affairs, Greater Asia,
Becton Dickinson Holdings Pte Ltd

Dr. Viva Ma is the Director of Strategic Access, Greater Asia, in Becton Dickinson, one of the largest global medical device companies. Dr. Ma has dedicated her career to improving the affordability and patient access to innovative diagnostic and therapeutic technologies around the world. Prior to BD, she worked in Johnson & Johnson and Edwards Lifesciences in several corporate functions including health economics, market access, reimbursement and supply chain. As an Executive Committee member for the International Society for Pharmacoeconomics Outcomes Research (ISPOR) Singapore, she is a catalyst in building the health economics and outcomes research capacity for the Asia Pacific region. Through her leadership role in HTAi Asia Policy Forum and AmCham Singapore, she is actively driving value-based healthcare, as well as cross-sector dialogue and partnerships in the healthcare eco-system. Dr. Ma holds a MPH and a MBA degree from the Johns Hopkins University, a PhD degree from the University of Wyoming, and a Postdoctoral Certificate from Yale University School of Medicine.